The Digital Iron Curtain

Slovakia
Campaign ended: November 0017
Posted: July 2017
Client: O2 Slovakia
Agency: TRIAD Advertising
License: License free
Grant: N/A
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About campaign Campaign data

Campaign description

We reminded the Slovak nation, especially the young people on mobile data, that freedom wasn't always a matter of course and for crossing the borders before the revolution they would be imprisoned or shot at the spot.

Execution

On the 17. 11. 2016 we redirected all the customer internet traffic to foreign domains (such as .com, .net and all other foreign country domains), to a website that represented the national border - a digital iron curtain. We also sent a special reminder SMS to everyone who just crossed the real physical border of the country.

Outcome

We reminded the Slovak nation, especially the young people on mobile data, that freedom wasn't always a matter of course and for crossing the borders before the revolution they would be imprisoned or shot at the spot. This is even more important in this times where extremist parties and populists are gaining power in Slovakia. O2 is a challenger brand that fights for freedom and fairness in the telco market in Slovakia.

Strategy

Half of young slovaks today don't know why there is national holiday on 17. November. Nonetheless it is the day we owe our freedom to - the day the velvet revolution begun and the iron curtain fell. O2 a mobile service provider decided to use its power to change that. O2 is a challenger brand that fights for freedom and fairness in the telco market in Slovakia.

Media usage

Online, SMS

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