The Corruption Converter

Brazil
Campaign ended: December 2017
Posted: April 2018
Client: Estadão newspaper
Agency: FCB Brasil
License: License free
Grant: N/A
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Campaign description

The digital platform The Corruption Converter shows readers of the Estadão.com.br portal exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals, medication and sports courts, among many others.

Execution

Brazil is going through generalized crises. The political and economic situations are aggravated by collapses in public services, just as the greatest corruption scandals in the history of the country are coming to light. There are so many accusations — involving such enormous sums of money — that readers fail to grasp the magnitude of what they represent. Therefore, we created the Estadão Newspaper “Corruption Converter,” a tool to convert the dollar figures in corruption scandals into their equivalents in public goods and services, which are often lacking for the general population. This established a connection between the news about money that has gone missing and news about where it is sorely needed.

Outcome

The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption.

Strategy

Media usage

Other info

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